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subject:"Television advertising"
~person:"Bellman, Steven"
~person:"Garcia-Duque, Jorge"
~type_genre:"Book section"
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Television advertising
Digital broadcast
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Digitaler Rundfunk
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Fernsehwerbung
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Product Placement
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E-business and telecommunications : 4th international conference ; revised selected papers
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The MiSPOT system : personalized publicity and marketing over interactive digital TV
López-Nores, Martin
;
Pazos-Arias, José Juan
; …
- In:
E-business and telecommunications : 4th international …
,
(pp. 315-327)
.
2008
Persistent link: https://www.econbiz.de/10003804255
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