//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~person:"Neijens, Peter C."
~person:"Petrovici, Dan"
~source:"econis"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand placement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Consumer behaviour
Konsumentenverhalten
6
Product Placement
6
Product placement
6
Advertising effects
4
Werbewirkung
4
Fernsehwerbung
3
Brand awareness
2
Film industry
2
Filmwirtschaft
2
Prominence
2
Auskunftspflicht
1
Brand image
1
Brand management
1
Cognition
1
Comparison
1
Corporate disclosure
1
Culture
1
Depth of processing
1
Disclosure regulation
1
Films
1
Großbritannien
1
Hong Kong
1
Hongkong
1
Jugendliche
1
Kognition
1
Markenführung
1
Markenimage
1
Need for cognition
1
Perception
1
Prior disclosure
1
Public relations
1
Sponsoring
1
Sponsorship
1
United Kingdom
1
Unternehmenspublizität
1
Vergleich
1
Visual perception
1
Visuelle Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Neijens, Peter C.
Petrovici, Dan
Pelsmacker, Patrick de
13
Dens, Nathalie
12
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
Davtyan, Davit
4
De Gregorio, Federico
4
Sung, Yongjun
4
Gabszewicz, Jean Jaskold
3
Hudders, Liselot
3
Laussel, Didier
3
Lehu, Jean-Marc
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Schramm, Holger
3
Sonnac, Nathalie
3
Stephen, Gladys
3
Tessitore, Tina
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Coker, Kesha K.
2
Corkindale, David
2
Cunningham, Isabella
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Muehling, Darrel D.
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
Marketing intelligence & planning
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
3
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
4
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
5
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
6
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->