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subject:"Television advertising"
~person:"Petrovici, Dan"
~person:"Tessitore, Tina"
~subject:"Consumer behaviour"
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Television advertising
Consumer behaviour
Product Placement
9
Product placement
9
Advertising effects
6
Werbewirkung
6
Konsumentenverhalten
5
Brand image
4
Markenimage
4
Brand awareness
2
Brand management
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Fernsehprogramm
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Film industry
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Filmwirtschaft
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Markenführung
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Perception
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Prominence
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Television programme
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Advertising
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Belgien
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Belgium
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Bibliometrics
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Bibliometrie
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Bildungspolitik
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Brand
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Brand placement
1
Cognition
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Comparison
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Computerspiel
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Consumer motivation
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Culture
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Depth of processing
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Destination management
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Destination marketing
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Destinationsmanagement
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Education policy
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Educational interventions
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Fernsehwerbung
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Films
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Großbritannien
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Holiday behaviour
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Petrovici, Dan
Tessitore, Tina
Pelsmacker, Patrick de
13
Dens, Nathalie
12
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
Davtyan, Davit
4
De Gregorio, Federico
4
Sung, Yongjun
4
Gabszewicz, Jean Jaskold
3
Hudders, Liselot
3
Laussel, Didier
3
Lehu, Jean-Marc
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Schramm, Holger
3
Sonnac, Nathalie
3
Stephen, Gladys
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
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Coker, Kesha K.
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Corkindale, David
2
Cunningham, Isabella
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
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Muehling, Darrel D.
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International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of business research : JBR
1
Journal of marketing communications
1
Marketing intelligence & planning
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
2
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
3
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
4
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
5
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
6
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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