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subject:"Theater"
~accessRights:"restricted"
~subject:"Brand management"
~subject:"Copyright law"
~subject:"Markenführung"
~subject:"Musikwirtschaft"
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Theater
Brand management
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Musikwirtschaft
Music
476
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369
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271
Consumer behaviour
164
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151
music
56
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2
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Journal of cultural economics
19
Information economics and policy : IEP
10
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9
International journal of event and festival management
7
Journal of retailing and consumer services
6
Marketing theory
5
SpringerLink / Bücher
5
Arts and the market
4
Discussion papers / CEPR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of retailing
4
Handbook of the economics of art and culture : volume 2
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of destination marketing & management
3
Journal of economic behavior & organization : JEBO
3
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3
Scientific Annals of Economics and Business
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business : IJEB
2
International journal of industrial organization
2
International journal of intellectual property management : IJIPM
2
International journal of networking and virtual organisations : IJNVO
2
International journal of sports marketing & sponsorship
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of media business studies
2
Journal of promotion management : JPM
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ECONIS (ZBW)
292
Other ZBW resources
4
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296
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1
Hallyu tourism : the effects of broadcast and music
Ging, Lee Chew
;
How, Shi Min
- In:
Tourism economics : the business and finance of tourism …
29
(
2023
)
1
,
pp. 282-287
Persistent link: https://www.econbiz.de/10014246030
Saved in:
2
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
3
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
4
Research on long- and short-term music preference recommendation method integrating music emotional attention
Yang, Yan
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014436534
Saved in:
5
Come together, right now? : an empirical study of collaborations in the music industry
Deshmane, Abhishek
;
Martínez-de-Albéniz, Victor
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7217-7235
Persistent link: https://www.econbiz.de/10014444102
Saved in:
6
The blurred lines of copyright infringement
Galasso, Alberto
-
2023
Persistent link: https://www.econbiz.de/10014326486
Saved in:
7
Musical entrepreneurship, spirituality and social change : wisdom as balance
Boyce-Tillman, June
-
2022
Persistent link: https://www.econbiz.de/10013171158
Saved in:
8
Category change in cultural fields : practice deviation and the discursive maintenance of category meanings in jazz music
Innis, Benjamin D.
- In:
Organization studies : an international …
43
(
2022
)
11
,
pp. 1745-1767
Persistent link: https://www.econbiz.de/10013443874
Saved in:
9
Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts
Godfrey, Zoë
;
Korschun, Daniel
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 37-52
Persistent link: https://www.econbiz.de/10014584096
Saved in:
10
International music preferences as a measure of culture : evidence from cross-border mergers
Siganos, Antonios
- In:
The European journal of finance
30
(
2024
)
3
,
pp. 288-304
Persistent link: https://www.econbiz.de/10014547878
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