Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Alice Zoghaib, Jonathan Luffarelli, Stéphanie Feiereisen
| Year of publication: |
2023
|
|---|---|
| Authors: | Zoghaib, Alice ; Luffarelli, Jonathan ; Feiereisen, Stéphanie |
| Subject: | communication | (dis)fluency introduction | brand evaluations | brand innovativeness | brand perceptions | branding | music | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Musik | Music | Markenimage | Brand image | Musikwirtschaft | Music industry | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21875 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338451