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subject:"Theater"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Copyright law"
~subject:"Markenführung"
~subject:"Musikwirtschaft"
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Psychology & marketing
Journal of cultural economics
35
Information economics and policy : IEP
12
International journal of arts management
12
Journal of business research : JBR
10
Marketing theory
9
Institute for Prospective Technological Studies digital economy working paper
8
International journal of event and festival management
8
Journal of retailing and consumer services
8
International journal of intellectual property management : IJIPM
7
Arts and the market
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CESifo working papers
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Journal of economic behavior & organization : JEBO
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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SpringerLink / Bücher
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The production and consumption of music in the digital age
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Asia Pacific business review
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Asia Pacific journal of marketing and logistics
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Journal of retailing
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Marketing letters : a journal of research in marketing
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NBER working paper series
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The journal of media economics
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Arts marketing : an international journal ; AM
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Discussion paper series / IZA
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Economics letters
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European journal of law and economics
3
European journal of operational research : EJOR
3
Europäische Hochschulschriften / 5
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Handbook of the economics of art and culture : volume 2
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Handbook of the economics of art and culture ; Vol. 2
3
Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of cultural management and cultural policy
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
3
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption
Joye, Yannick
;
Fennis, Bob Michaël
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 916-937
Persistent link: https://www.econbiz.de/10014519055
Saved in:
4
How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
Saved in:
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