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subject:"Theorie"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings"
~isPartOf:"Marketing science"
~subject:"Auktionstheorie"
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Theorie
Auktionstheorie
Werbewirkung
19
Advertising effects
17
Advertising
13
Werbung
13
Internet marketing
12
Online-Marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Auction theory
6
Search engine
5
Suchmaschine
5
Theory
5
E-commerce
3
Einzelhandel
3
Electronic Commerce
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Externalities
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Externer Effekt
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advertising
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field experiments
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Esch, Franz-Rudolf
2
Long, Fei
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Aggarwal, Gagan
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Choi, W. Jason
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Feldman, Jon
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Giotis, Ioannis
1
Jerath, Kinshuk
1
Karlin, Anna R.
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Kempe, David
1
Liu, Yunchuan
1
Mahdian, Mohammad
1
Muthukrishnan, S.
1
Pál, Martin
1
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1
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Gabler Research / Forschungsgruppe Konsum und Verhalten
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
Marketing science
Gabler Edition Wissenschaft
16
SpringerLink / Bücher
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Marketing : ZFP ; journal of research and management
12
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
International journal of electronic commerce : IJEC
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Europäische Hochschulschriften / 5
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Discussion papers / CEPR
5
Faculty & research / Insead : working paper series
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Information systems research : ISR
4
Operations research
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
3
European journal of operational research : EJOR
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research
3
Lehrbuch
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marktpsychologie
3
Reihe: Marketing : MAR
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Review of marketing science
3
The Rand journal of economics
3
The journal of industrial economics
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Working papers / TSE : WP
3
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
3
Barcelona GSE working paper series : working paper
2
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ECONIS (ZBW)
8
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1
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
2
Open and private exchanges in display advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science
42
(
2023
)
3
,
pp. 451-475
Persistent link: https://www.econbiz.de/10014317404
Saved in:
3
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
4
Wirkung integrierter Kommunikation : Ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013515938
Saved in:
5
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
Saved in:
6
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
7
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
8
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
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