Platform manipulation in online retail marketplace with sponsored advertising
Fei Long, Yunchuan Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Long, Fei ; Liu, Yunchuan |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 2, p. 317-345
|
| Subject: | auction | endorsement | fake reviews | fake sales | game theory | platform manipulation | sponsored advertising | Spieltheorie | Game theory | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Manipulation | Werbung | Advertising | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Internet-Auktion | Online auction | Suchmaschine | Search engine | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2023.1446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529212