//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theorie"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Werbewirkung
99
Advertising effects
97
Internet marketing
68
Online-Marketing
68
Advertising
55
Werbung
55
Consumer behaviour
42
Konsumentenverhalten
42
Search engine
24
Suchmaschine
24
advertising
19
online advertising
15
Auction theory
14
Auktionstheorie
14
Game theory
14
Spieltheorie
14
Experiment
13
USA
11
United States
11
field experiments
9
Brand management
8
Feldforschung
8
Field research
8
Markenführung
8
Theory
8
Viral marketing
8
Virales Marketing
8
game theory
8
search advertising
8
targeting
8
Fernsehwerbung
7
Television advertising
7
Causality analysis
5
Internet
5
Internet-Auktion
5
Kausalanalyse
5
Marketing management
5
Marketingmanagement
5
Online auction
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Hochschulschrift
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
6
German
2
Author
All
Esch, Franz-Rudolf
2
Aggarwal, Gagan
1
Esteves, Rosa-Branca
1
Feldman, Jon
1
Giotis, Ioannis
1
Karlin, Anna R.
1
Kempe, David
1
Mahdian, Mohammad
1
Muthukrishnan, S.
1
Pál, Martin
1
Resende, Joana
1
Shin, Jiwoong
1
Wilbur, Kenneth C.
1
Yu, Jungju
1
Zhu, Yi
1
more ...
less ...
Published in...
All
Gabler Research / Forschungsgruppe Konsum und Verhalten
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Gabler Edition Wissenschaft
16
SpringerLink / Bücher
15
Marketing : ZFP ; journal of research and management
12
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Europäische Hochschulschriften / 5
7
International journal of electronic commerce : IJEC
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
3
Discussion papers / CEPR
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of advertising research
3
Journal of marketing communications
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marktpsychologie
3
Operations research
3
Reihe: Marketing : MAR
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
The journal of industrial economics
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Beiträge zum Controlling
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
CORE discussion paper : DP
2
Documents de recherche / ESSEC Centre de Recherche
2
ERIM report series research in management
2
European journal of operational research : EJOR
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
Saved in:
3
Wirkung integrierter Kommunikation : Ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013515938
Saved in:
4
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
Saved in:
5
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
Saved in:
6
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
7
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
8
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->