Competitive targeted advertising with price discrimination
Year of publication: |
July-August 2016
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Authors: | Esteves, Rosa-Branca ; Resende, Joana |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 4, p. 576-587
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Subject: | geotargeting | geoconquesting | customer recognition | dynamic pricing | online advertising | Preisdifferenzierung | Price discrimination | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Theorie | Theory | Zielgruppe | Target group |
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