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subject:"Theorie"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Product Placement"
~subject:"Virales Marketing"
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Theorie
Product Placement
Virales Marketing
Advertising effects
198
Werbewirkung
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Advertising
157
Werbung
157
Consumer behaviour
137
Konsumentenverhalten
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Internet marketing
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Matthes, Jörg
4
Naderer, Brigitte
4
Spielvogel, Ines
3
Huh, Jisu
2
Kim, Kacy K.
2
Yoon, Sukki
2
Balasubramanian, Siva Kumar
1
Bigné Alcañiz, J. Enrique
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Bintinger, Simone
1
Boerman, Sophie C.
1
Breves, Priska
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Chang, Chingching
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Cho, Chang-Hoan
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1
Dens, Nathalie
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Gistri, Giacomo
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1
Kim, Eunjin
1
Kim, Hyejin
1
Kim, Seunghyun
1
Ko, Eunju
1
Lee, Heejun
1
Lou, Chen
1
Lu, Xinyu
1
Martínez-Navarro, Jesús
1
Meijers, Marijn H. C.
1
Müller, Céline M.
1
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of advertising research
21
Gabler Edition Wissenschaft
18
Journal of business research : JBR
18
Journal of marketing communications
18
Journal of promotion management : JPM
16
SpringerLink / Bücher
16
Journal of promotion management : innovations in planning and applied research
15
Marketing : ZFP ; journal of research and management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of retailing and consumer services
8
Psychology & marketing
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Europäische Hochschulschriften / 5
7
International journal of electronic commerce : IJEC
7
Journal of electronic commerce research : JECR
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The journal of product & brand management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Advertising in new formats and media : current research and implications for marketers
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Cogent business & management
3
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
3
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
4
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
5
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
8
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
9
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
10
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
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