Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Year of publication: |
2021
|
---|---|
Authors: | Pfeuffer, Alexander ; Huh, Jisu |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 1, p. 49-80
|
Subject: | eWOM | sponsorship disclosure | trust | Sponsoring | Sponsorship | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
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