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subject:"Theorie"
~isPartOf:"Journal of advertising research"
~subject:"Social Web"
~subject:"Virales Marketing"
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Search: subject_exact:"Werbewirkung"
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Theorie
Social Web
Virales Marketing
Advertising effects
263
Werbewirkung
263
Advertising
89
Werbung
89
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
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Target group
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Zielgruppe
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Psychology of advertising
17
Werbepsychologie
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Advertising planning
16
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Viral marketing
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Mediennutzung
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Product Placement
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25
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Fay, Brad
2
Keller, Ed
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Berger, Paul D.
1
Berthon, Pierre R.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of advertising research
International journal of advertising : the review of marketing communications
38
International journal of internet marketing and advertising : IJIMA
29
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
25
Journal of retailing and consumer services
21
Gabler Edition Wissenschaft
16
International journal of advertising : the quarterly review of marketing communications
16
Marketing : ZFP ; journal of research and management
16
SpringerLink / Bücher
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of electronic commerce : IJEC
11
Psychology & marketing
11
Journal of current issues and research in advertising
9
European journal of marketing : EJM
8
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of electronic commerce research : JECR
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Cogent business & management
7
Europäische Hochschulschriften / 5
7
Faculty & research / Insead : working paper series
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Journal of internet commerce
6
Marketing intelligence & planning
6
Information systems research : ISR
5
Journal of marketing
5
The journal of applied business research
5
The journal of product & brand management
5
Discussion papers / CEPR
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
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ECONIS (ZBW)
25
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
3
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
4
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
5
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
6
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
7
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
8
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
9
Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
Saved in:
10
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
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