What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Year of publication: |
2015
|
---|---|
Authors: | Brettel, Malte ; Reich, Jens-Christian ; Gavilanes Laso, José Luis ; Flatten, Tessa |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 2, p. 162-175
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Deutschland | Germany |
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