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subject:"Theorie"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Gesellschaft"
~subject:"Social Web"
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Kumar, Jitender
2
Bodkin, Charles D.
1
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Journal of retailing and consumer services
Journal of business research : JBR
6
Technological forecasting & social change : an international journal
4
Journal of marketing communications
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Journal of nonprofit & public sector marketing
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Mit 60 Tabellen
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The journal of brand management : an international journal
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Diskussionspapier / Wirtschaftswissenschaftliche Dokumentation, Technische Universität Berlin
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Europäische Hochschulschriften / 5
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International journal of accounting and information management
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Journal of business ethics : JOBE
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Journal of business strategy
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of sport management : the official journal of the North American Society of Sport Management
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Revue d'économie politique
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The Oxford handbook of information and communication technologies
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Virtuelle Organisation und neue Medien 2002
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2nd Annual Management Congress at Mugla University, February 17, 2005, Mugla, Turkey
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
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Analyse & Kritik : journal of philosophy and social theory
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Annual Bank Conference on Development Economics in Europe Proceedings : 1999 - 2000 ; [Conference Governance, Equity and Global Markets ; Conference Development Thinking at the Millennium]
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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Arbeitspapier zur Schriftenreihe Global Branding
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Banken im Wandel : Direktbanken und Direct Banking
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
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1
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
2
Community in context : comparing brand communities and retail store communities
Peters, Cara
;
Bodkin, Charles D.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
Saved in:
3
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
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