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subject:"Theorie"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
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The journal of brand management : an international journal
Journal of business research : JBR
6
Technological forecasting & social change : an international journal
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Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
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