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subject:"Theorie"
~person:"Arasu Balasubramaniam, Senthil"
~subject:"Advertising"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Arasu Balasubramaniam, Senthil
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Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
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