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subject:"Theorie"
~person:"Claßen, Matthias"
~person:"Kemper, Anne Christin"
~person:"Meißner, Harald"
~subject:"Marketingmanagement"
~type_genre:"Graue Literatur"
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Claßen, Matthias
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Markenpolitik im Investitionsgüterbereich : dargestellt am Beispiel eines Halbfabrikateherstellers aus der Metallindustrie
Kemper, Anne Christin
;
Geerdes, Christian
-
1997
Persistent link: https://www.econbiz.de/10000984884
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Die Rolle des Nachfragers im Anlagengeschäft und ihre theoretische Erklärung mit Hilfe des Principal-Agent-Ansatzes
Meißner, Harald
-
1995
Persistent link: https://www.econbiz.de/10000935366
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