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subject:"Theorie"
~person:"Dekimpe, Marnik G."
~subject:"Computerunterstützung"
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Theorie
Computerunterstützung
Advertising effects
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Werbewirkung
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Advertising
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Lieferantenmanagement
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Supplier relationship management
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Theory
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Werbung
3
Brand management
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Business cycle
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Business cycle synchronization
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Consumer behaviour
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Cultural identity
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Großbritannien
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International marketing
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Internationales Marketing
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Internet marketing
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Konjunktur
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1993-2007
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Advertising elasticity
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Billboard advertising
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Brand image
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CPG products
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Cinema advertising
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Delphi technique
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Dekimpe, Marnik G.
Esch, Franz-Rudolf
12
Bauer, Hans H.
9
Gierl, Heribert
8
Fuchs, Wolfgang
7
Unger, Fritz
7
Drengner, Jan
6
Diehl, Sandra
5
Huber, Frank
5
Shelegia, Sandro
5
Soberman, David A.
5
Wilson, Christopher
5
Ceyp, Michael
4
Hanssens, Dominique M.
4
Reich, Sandra
4
Schnoor, Anje
4
Srinivasan, Shuba
4
Steffenhagen, Hartwig
4
Zanger, Cornelia
4
Albers, Sönke
3
Bar, Talia
3
Ernst, Holger
3
Esteban, Lola
3
Franses, Philip Hans
3
Gelbrich, Katja
3
Hammerschmidt, Maik
3
Hawaldar, Iqbal Thonse
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Herrmann, Roland
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Juntunen, Arja
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Kaiser, Harry M.
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Lillard, Dean R.
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Mahdian, Mohammad
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Marwitz, Christian
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Nufer, Gerd
3
Pastine, Ivan
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Pastine, Tuvana
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Pauwels, Koen
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Peitz, Martin
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Rempel, Jan Eric
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Roth, Simone
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ERIM report series research in management
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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ECONIS (ZBW)
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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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2
Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001655363
Saved in:
3
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001620698
Saved in:
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