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subject:"Theorie"
~person:"Pauwels, Koen"
~subject:"Computerunterstützung"
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Computerunterstützung
Advertising effects
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Pauwels, Koen
Esch, Franz-Rudolf
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Drengner, Jan
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Bar, Talia
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Ernst, Holger
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Esteban, Lola
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ECONIS (ZBW)
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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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2
Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001620698
Saved in:
3
Do promotions benefit manufacturers, retailers, or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
Persistent link: https://www.econbiz.de/10001655363
Saved in:
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