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subject:"Theorie"
~person:"Sheth, Jagdish N."
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Theorie
Consumer behaviour
40
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40
Theory
18
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10
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5
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3
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3
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Book / Working Paper
18
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Collection of articles of several authors
Handbook
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18
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English
18
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Sheth, Jagdish N.
Jacoby, Jacob
8
Bettman, James R.
6
Hippner, Hajo
4
Wilde, Klaus D.
4
Mick, David Glen
3
Bauer, Hans H.
2
Christensen, Glenn L.
2
Fudge, Shane
2
Hansen, Ursula
2
Herr, Paul M.
2
Holbrook, Morris B.
2
Kassarjian, Harold H.
2
Lewis, Alan
2
Lutz, Richard J.
2
Ratneshwar, Srinivasan
2
Ackerman, Frank
1
Adelhardt, Anton
1
Akca, Selin
1
Alba, Joseph W.
1
Antonides, Gerrit
1
Aretz, Wera
1
Arnold, Marlen
1
Backhaus, Klaus
1
Baier, Daniel
1
Balderjahn, Ingo
1
Banasiak, Andrzej
1
Barth, Volker
1
Baye, Michael R.
1
Becker, Kurt E.
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Behrens, Torsten
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1
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1
Bianchi, Marina
1
Biermann, Thomas
1
Bobrowska, Agnieszka
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Brilon, Werner
1
Brinberg, David
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Legends in consumer behavior
16
Legends in marketing
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ECONIS (ZBW)
18
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Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
3
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
4
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
5
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
6
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
7
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
8
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
9
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
10
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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