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subject:"Theorie"
~subject:"Market research"
~subject:"Online retailing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Weinberg, Peter
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Labelling strategies in environmental policy
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Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Social psychology of consumer behavior
6
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
6
Handbook of consumer psychology
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Handbuch der Marktforschung
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Interpretive consumer research : paradigms, methodologies & applications
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Konsum : soziologische, ökonomische und psychologische Perspektiven
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The Cambridge handbook of psychology and economic behaviour
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Transformative consumer research for personal and collective well-being
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Brick & mortar shopping in the 21st century
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Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
4
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
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Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Multicultural perspectives in customer behaviour
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New developments and approaches in consumer behavior research
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Qualitative marketing research : approaches, techniques and analysis
4
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
The impact of theory on representations of the consumer and the marketing organisation
4
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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3
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
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4
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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5
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
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6
Effective brand building in metaverse platform : consumer-based brand equity in a virtual world (CBBE)
Catherine, S.
;
Kiruthiga, V.
;
Suresh, N. V.
;
Gabriel, Reena
- In:
Omnichannel approach to co-creating customer …
,
(pp. 39-48)
.
2024
Persistent link: https://www.econbiz.de/10014531485
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7
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
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8
Household decisions and intra-household distributions
Almås, Ingvild
;
Attanasio, Orazio P.
;
Carneiro, Pedro
- In:
Handbook of the economics of the family : Volume 1
,
(pp. 111-149)
.
2023
Persistent link: https://www.econbiz.de/10014475602
Saved in:
9
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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10
COD: a boon or curse for online impulse buying?
Deshpande, Bilwa
;
Deshpande, Gandhar
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 299-312)
.
2023
Persistent link: https://www.econbiz.de/10014429387
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