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subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Theorie
Consumer behaviour
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50,155
Relationship marketing
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Brand management
5,831
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2,510
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Sheth, Jagdish N.
18
Hruschka, Harald
15
Gierl, Heribert
12
Anderson, Simon P.
9
Jacoby, Jacob
9
Palma, André de
8
Thisse, Jacques-François
8
Topaloğlu, Hüseyin
8
Bauer, Hans H.
7
Herrmann, Andreas
7
Lusk, Jayson L.
7
Spiegler, Ran
7
Bettman, James R.
6
Chen, Yongmin
6
Erdem, Tülin
6
Esteves, Rosa-Branca
6
Foxall, Gordon R.
6
Helm, Roland
6
Janssen, Maarten C. W.
6
Meyer, Robert J.
6
Peitz, Martin
6
Richards, Timothy J.
6
Rusmevichientong, Paat
6
Shy, Oz
6
Sibly, Hugh
6
Sun, Baohong
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Armstrong, Mark
5
Blundell, Richard W.
5
Brécard, Dorothée
5
Ching, Andrew
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Donni, Olivier
5
Fishman, Arthur
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Gensler, Sonja
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Hansen, Ursula
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Hoffmann, Stefan
5
Huber, Frank
5
Huber, Joel
5
Kim, Jeong-yoo
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Kőszegi, Botond
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5
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International Association for Research in Economic Psychology
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Consiglio nazionale delle ricerche / Progetto finalizzato trasporti
1
Deutsche Bundesstiftung Umwelt
1
European Marketing Academy
1
Expo <2000, Hannover>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen
1
Global Development and Environment Institute
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
International Colloquium on Economic Psychology <15, 1990, Exeter>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Workshop Traffic and Mobility: Simulation - Economics - Environment <1999, Aachen>
1
Kongress Umwelt im Dialog - Neue Wege zu Nachhaltigem Konsumverhalten <1999, Dresden>
1
Louisiana State University <Baton Rouge, La.>
1
RWTH Aachen / Lehrstuhl und Institut für Kraftfahrwesen
1
Symposium on Consumer Panel Data <1, 1999, Mannheim>
1
Tagung Wirtschaftsethische Fragen der E-Economy <2001, Stuttgart>
1
Università degli studi di Venezia / Dipartimento di scienze economiche
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Warwick Business School
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zentrum für Umfragen, Methoden und Analysen
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
66
Economics letters
56
International journal of industrial organization
55
Journal of economic psychology : research in economic psychology and behavioral economics
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
European journal of operational research : EJOR
52
Journal of business research : JBR
52
Journal of economic behavior & organization : JEBO
50
Journal of retailing and consumer services
48
The American economic review
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of economics
32
Operations research
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
The Rand journal of economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
International journal of production economics
27
International journal of production research
26
Journal of marketing research : JMR
26
The journal of industrial economics
25
European economic review : EER
24
Manufacturing & service operations management : M & SOM
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Journal of economic dynamics & control
22
American economic journal : a journal of the American Economic Association
21
American journal of agricultural economics
21
Journal of economic theory
21
Journal of economics & management strategy : JEMS
21
Journal of revenue and pricing management
21
Marketing : ZFP ; journal of research and management
21
Marketing letters : a journal of research in marketing
21
Omega : the international journal of management science
21
Information economics and policy : IEP
20
Journal of political economy
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Journal of institutional and theoretical economics : JITE
19
Research in consumer behavior
19
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ECONIS (ZBW)
3,630
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1
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1
The effect of the 1-in-X numerical format on choices
Pighin, Stefania
;
Bogani, Alessandro
;
Castro Davalos, …
- In:
Journal of behavioral decision making
37
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473511
Saved in:
2
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
3
Behavioral multi-lever decision-making : a study of consumer return policy, price, and inventory decisions
Oh, Han Kyul
;
Abdulla, Huseyn
;
Oliva, Rogelio
- In:
Journal of operations management
70
(
2024
)
1
,
pp. 137-156
Persistent link: https://www.econbiz.de/10014475606
Saved in:
4
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
5
Green consumerism and firms' environmental behaviour under monopolistic competition : a two-sector model
Giallonardo, Luisa
;
Mulino, Marcella
- In:
Italian economic journal : official peer-reviewed …
10
(
2024
)
1
,
pp. 347-376
Persistent link: https://www.econbiz.de/10014494164
Saved in:
6
Consumer willingness to pay for visually imperfect organic kale
Behler, Shane
;
Silva, Felipe de Figueiredo
;
Vassalos, …
- In:
Journal of agricultural and applied economics : JAEE
56
(
2024
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10014495709
Saved in:
7
Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
Saved in:
8
Relevance of dynamic variables in multicategory choice models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 109-133
Persistent link: https://www.econbiz.de/10014519162
Saved in:
9
Examining a theoretical model of eco-anxiety on consumers' intentions towards green products
Maheshwari, Nitika Sharma
;
Paço, Arminda M. Finisterra do
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 1868-1885
Persistent link: https://www.econbiz.de/10014531096
Saved in:
10
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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