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subject:"Theory"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Unternehmenskooperation"
~subject:"Value proposition"
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Theory
Unternehmenskooperation
Value proposition
Betriebliche Wertschöpfung
143
Value creation
143
Lieferantenmanagement
56
Supplier relationship management
56
Customer value
46
Kundenwert
46
B-to-B-Marketing
44
Business-to-business marketing
44
Customer integration
41
Kundenintegration
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Beziehungsmarketing
36
Relationship marketing
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Value co-creation
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Business network
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Unternehmensnetzwerk
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Service-Dominant Logic
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Service-dominant logic
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Innovation
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Geschäftsmodell
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Marketingmanagement
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Bundling strategy
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Leistungsbündel
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Marketing theory
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Marketingtheorie
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Value
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Selling
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Bibliometrics
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Bibliometrie
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Gupta, Suraksha
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Asselineau, Alexandre
1
Batt, Peter J.
1
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1
Bouncken, Ricarda B.
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1
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1
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1
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1
Eggert, Andreas
1
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1
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1
Franklin, Drew
1
Fredrich, Viktor
1
Frow, Pennie
1
Gupta, Shaphali
1
Gupta, Sumeet
1
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1
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1
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1
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Mason, Robert
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
17
Gabler Edition Wissenschaft
14
Strategic management journal
12
Springer eBook Collection / Business and Economics
11
Journal of business research : JBR
10
Upgrading to compete : global value chains, clusters, and SMEs in Latin America
9
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
8
Wertschöpfungsprozesse bei Dienstleistungen : Forum Dienstleistungsmanagement
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of business ethics : JOBE
7
The Academy of Management review : AMR
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Springer-Lehrbuch
6
International journal of production economics
5
Research
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
Business horizons
4
DUV / Wirtschaftswissenschaft
4
IDE discussion papers
4
Long range planning : LRP ; international journal of strategic management
4
The journal of business & industrial marketing
4
Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
4
Wirtschaftswissenschaft
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
3
Berichte aus der Betriebswirtschaft
3
Contributions to Management Science
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Discussion paper / Centre for Economic Policy Research
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Discussion papers / CEPR
3
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
3
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
3
Göttinger Wirtschaftsinformatik
3
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Informationsmanagement : neue Herausforderungen in Zeiten des E-Business ; Festschrift für Prof. Dr. Dietrich Seibt anlässlich seines 65. Geburtstages
3
International journal of production research
3
International journal of value chain management : IJVCM
3
Journal of management : JOM
3
Journal of open innovation : technology, market, and complexity
3
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
25
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1
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
Value creation, appropriation and destruction in coopetitive relationships among micro-firms
Albert-Cromarias, Anne
;
Asselineau, Alexandre
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 366-375
Persistent link: https://www.econbiz.de/10013326863
Saved in:
4
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
5
Linking joint value creation to the interplay of competition and cooperation : a fuzzy set approach
Santos, Jose Novais
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 45-54
Persistent link: https://www.econbiz.de/10012490933
Saved in:
6
Value co-creation and appropriation of platform-based alliances in cooperative advertising
Zhang, Lu
;
Chen, Feng-Wen
;
Xia, Sen-Mao
;
Cao, Dong-Mei
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 213-225
Persistent link: https://www.econbiz.de/10013194580
Saved in:
7
Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives
Ozdemir, Sena
;
Gupta, Suraksha
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013206325
Saved in:
8
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
9
Analyzing the impact of the coronavirus crisis on business models
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 214-224
Persistent link: https://www.econbiz.de/10012285358
Saved in:
10
Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Bouncken, Ricarda B.
;
Fredrich, Viktor
;
Ritala, Paavo
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 648-662
Persistent link: https://www.econbiz.de/10012372739
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