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subject:"Theory"
~person:"Baumgarth, Carsten"
~subject:"World"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
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Brand management
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Baumgarth, Carsten
Dunning, John H.
30
Arestis, Philip
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Greenaway, David
23
Blanpain, Roger
22
Balling, Morten
21
Nijkamp, Peter
21
Audretsch, David B.
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ECONIS (ZBW)
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Markenpolitik : Markenwirkungen, Markenführung, Markencontrolling
Baumgarth, Carsten
-
2004
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002003539
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2
Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
Saved in:
3
Markenpolitik : Markenwirkungen, Markenführung, Markenforschung
Baumgarth, Carsten
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001607492
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