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subject:"Theory of competition"
~accessRights:"restricted"
~subject:"Preismanagement"
~subject:"experts"
~type_genre:"Article in journal"
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Theory of competition
Preismanagement
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Discounters
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Consumer behaviour
5
Discounting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of institutional and theoretical economics : JITE
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Too much or too little? : price discrimination in a market for credence goods
Dulleck, Uwe
;
Kerschbamer, Rudolf
;
Konovalov, Alexander …
- In:
Journal of institutional and theoretical economics : JITE
180
(
2024
)
1
,
pp. 106-143
Persistent link: https://www.econbiz.de/10014487220
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2
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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