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subject:"Tourismuswirtschaft"
~accessRights:"restricted"
~subject:"Event marketing"
~type:"article"
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Tourismuswirtschaft
Event marketing
Event-Marketing
224
Consumer behaviour
103
Konsumentenverhalten
103
Sport event
91
Sportveranstaltung
91
Big event
83
Großveranstaltung
83
Tourism
63
Tourismus
63
Customer satisfaction
52
Holiday behaviour
52
Kundenzufriedenheit
52
Urlaubsverhalten
52
Tourism industry
46
Beziehungsmarketing
45
Relationship marketing
45
Tourism marketing
43
Tourismusmarketing
43
Event
37
Veranstaltung
36
Sports
34
Sport
33
Brand management
32
Markenführung
32
Brand image
25
Markenimage
25
Experiential marketing
24
Destination management
22
Destinationsmanagement
22
Netherlands
21
Niederlande
21
Dienstleistungsqualität
18
Event management
18
Service quality
18
Regional development
17
Regionalentwicklung
17
experiential marketing
17
Emotion
16
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30
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86
Journal
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210
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210
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16
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16
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2
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2
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2
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English
220
German
6
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Fairley, Sheranne
7
Taheri, Babak
5
Wong, IpKin Anthony
4
Lovegrove, Hannah
3
O'Brien, Danny
3
Schnitzer, Martin
3
Ai, Chi-Han
2
Alexandris, Kostas
2
Armbrecht, John
2
Carlson, Jamie
2
Dias, Álvaro Lopes
2
Dolasinski, Mary Jo
2
Drengner, Jan
2
Farrington, Thomas
2
Filo, Kevin
2
Funk, Daniel C.
2
Gori, Keith
2
Gursoy, Dogan
2
Jahn, Steffen
2
Johanson, Misty
2
Jordan, Jeremy S.
2
Kashif Hussain
2
Kelly, Donna M.
2
Kennelly, Millicent
2
King, Brian
2
Laing, Jennifer
2
Le Dung
2
Lee, Hoon
2
Lehto, Xinran Y.
2
Lianopoulos, Yannis
2
Lock, Daniel
2
Lohmann, Guilherme
2
Miao, Li
2
Newland, Brianna L.
2
O'Gorman, Kevin
2
Page, Stephen J.
2
Park, Kwangsoo
2
Park, Seunghyun
2
Rather, Raouf Ahmad
2
Reynolds, Joel
2
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International journal of event and festival management
24
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
12
International journal of contemporary hospitality management
11
Tourism management perspectives : TMP
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of business research : JBR
8
Sport management review
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of retailing and consumer services
5
International journal of hospitality management
4
Scandinavian journal of hospitality and tourism
4
European Sport management quarterly : ESMQ
3
Event tourism in Asian countries : challenges and prospects
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
African journal of business and economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
Brand the Future : systematische Markenentwicklung im B2B
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of marketing
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Tourism economics : the business and finance of tourism and recreation
2
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts and the market
1
Economics through sports
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing
1
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
1
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ECONIS (ZBW)
226
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
Saved in:
3
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
4
An epitome shift in consumer experience : the impact of metaverse on the retail sector
Kiruthiga, V.
;
Catherine, S.
- In:
Omnichannel approach to co-creating customer …
,
(pp. 77-86)
.
2024
Persistent link: https://www.econbiz.de/10014531499
Saved in:
5
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
6
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
7
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
Saved in:
8
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
Saved in:
9
Encountering Irish traditional music through virtual space : the experience of FleadhFest 2021
Pessina, Leandro
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10014535281
Saved in:
10
Influence of event and place image on residents' attitudes toward and support for events
Schnitzer, Martin
;
Kössler, Christopher
;
Schlemmer, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1260-1281
Persistent link: https://www.econbiz.de/10012592384
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