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subject:"Tourismuswirtschaft"
~isPartOf:"Integrated marketing communication"
~subject:"Sponsoring"
~type:"article"
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Tourismuswirtschaft
Sponsoring
Event marketing
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Event-Marketing
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Market segmentation
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Marktsegmentierung
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Piekarczyk, Rob
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Integrated marketing communication
Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
11
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Tourism management perspectives : TMP
6
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of event and festival management
3
Journal of business research : JBR
3
Journal of destination marketing & management
3
Journal of vacation marketing
3
Sport management review
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
Journal of advertising research
2
Journal of marketing communications
2
Tourism economics : the business and finance of tourism and recreation
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Applied financial economics letters
1
Argumenta oeconomica
1
Arts marketing : an international journal ; AM
1
Consumer behavior review : CBR
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
International handbook on the economics of tourism
1
International journal of business environment : IJBE
1
International journal of management reviews : IJMR
1
International journal of management, economics and social sciences : IJMESS
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
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When perceived value is fleeting : promotion of events
Piekarczyk, Rob
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2007
Persistent link: https://www.econbiz.de/10003549062
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