//-->
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close, (2009)
Die Eventmarke : Markenschutz von Sponsoring und Merchandising
Trautmann, Kornelia, (2008)
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate, (2014)