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subject:"Tourismuswirtschaft"
~isPartOf:"Journal of marketing communications"
~subject:"Sponsoring"
~type:"article"
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Tourismuswirtschaft
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Marketing management
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Marketingmanagement
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Journal of marketing communications
Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
11
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Tourism management perspectives : TMP
6
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of event and festival management
3
Journal of business research : JBR
3
Journal of destination marketing & management
3
Journal of vacation marketing
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Sport management review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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Journal of advertising research
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Tourism economics : the business and finance of tourism and recreation
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African journal of business and economic research : AJBER
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Amfiteatru economic : an economic and business research periodical
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Applied financial economics letters
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Argumenta oeconomica
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Arts marketing : an international journal ; AM
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Consumer behavior review : CBR
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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Integrated marketing communication
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International handbook on the economics of tourism
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International journal of business environment : IJBE
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International journal of management reviews : IJMR
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International journal of management, economics and social sciences : IJMESS
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
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2
The impact of repeat attendance on event sponsorship effects
Lacey, Russell
;
Sneath, Julie Z.
;
Finney, R. Zachary
; …
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
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