Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Year of publication: |
2014
|
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Authors: | Donlan, Leah ; Crowther, Philip |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 4, p. 291-306
|
Subject: | sponsorship | events | marketing space | relational | objectives | Marketingmanagement | Marketing management | USA | United States | Sponsoring | Sponsorship | Event-Marketing | Event marketing | Sportmarketing | Sports marketing |
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