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subject:"Tourismuswirtschaft"
~subject:"Betriebliche Finanzwirtschaft"
~subject:"Brand management"
~subject:"Tourism industry"
~type_genre:"Fallstudie"
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Tourismuswirtschaft
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Bungay Stanier, Michael
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Corporate brand and corporate reputation
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
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3
Management von Tourismusunternehmen : Organisation, Personal- und Finanzwesen bei Reiseveranstaltern und Reisemittlern
Kirstges, Torsten
-
2000
-
2., völlig überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001476009
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