Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Lisa Whitehead
| Year of publication: |
2012
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|---|---|
| Authors: | Whitehead, Lisa |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 6.2011/12, 4, p. 341-354
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| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Tourismuswirtschaft | Tourism industry | Online-Marketing | Internet marketing | Reisevermittler | Travel agency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546057