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subject:"Tourismuswirtschaft"
~subject:"Big event"
~subject:"Sponsoring"
~type:"article"
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Tourismuswirtschaft
Big event
Sponsoring
Event marketing
872
Event-Marketing
871
Consumer behaviour
234
Konsumentenverhalten
234
Sport event
157
Sportveranstaltung
157
Großveranstaltung
147
Brand management
108
Markenführung
108
Tourism industry
100
Tourism
99
Deutschland
96
Germany
96
Tourismus
95
Beziehungsmarketing
90
Relationship marketing
90
Customer satisfaction
85
Kundenzufriedenheit
85
Holiday behaviour
81
Urlaubsverhalten
81
Tourism marketing
79
Tourismusmarketing
79
Event
72
Veranstaltung
70
USA
65
United States
65
Brand image
59
Markenimage
59
Sports
56
Sport
55
Marketing management
53
Marketingmanagement
53
Emotion
52
Destination management
44
Destinationsmanagement
44
Dienstleistungsqualität
44
Event management
44
Service quality
44
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179
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221
German
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Fairley, Sheranne
7
Drengner, Jan
6
Scheinbaum, Angeline Close
5
Lacey, Russell
4
Wong, IpKin Anthony
4
Cavicchi, Alessio
3
Jahn, Steffen
3
Köhler, Julia
3
Lee, Woojin
3
Leenders, Mark A. A. M.
3
Rück, Hans R. G.
3
Alexandris, Kostas
2
Alonso, Abel Duarte
2
Andersson, Tommy D.
2
Arcodia, Charles
2
Boo, Soyoung
2
Busser, James A.
2
Carlson, Jamie
2
Cornwell, T. Bettina
2
Dolasinski, Mary Jo
2
Filo, Kevin
2
Finney, R. Zachary
2
Funk, Daniel C.
2
Gaus, Hansjörg
2
Getz, Donald
2
Hallmann, Kirstin
2
Hermanns, Arnold
2
Johanson, Misty
2
Kelly, Donna M.
2
Kim, Jong-hyeong
2
King, Brian
2
Kwiatkowski, Grzegorz
2
Laing, Jennifer
2
Larson, Mia
2
Lee, Hoon
2
Li, Mimi
2
Lianopoulos, Yannis
2
Lovegrove, Hannah
2
O'Brien, Danny
2
Parent, Milena M.
2
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International journal of event and festival management
22
Tourism management : research, policies, practice
18
Food and wine events in Europe : a stakeholder approach
15
Journal of travel and tourism marketing
13
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Tourism management perspectives : TMP
9
Journal of business research : JBR
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Sport management review
6
European Sport management quarterly : ESMQ
5
International journal of hospitality management
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
International journal of contemporary hospitality management
4
International journal of sport management and marketing : IJSMM
4
Journal of destination marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality marketing & management
3
Journal of vacation marketing
3
Managing event operations
3
Stand und Perspektiven der Eventforschung
3
Asia Pacific journal of marketing and logistics
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of vacation marketing : an international journal
2
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Scandinavian journal of hospitality and tourism
2
Tourism economics : the business and finance of tourism and recreation
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Applied financial economics letters
1
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ECONIS (ZBW)
252
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1
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
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2
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
3
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
4
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular music festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
5
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
6
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
7
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
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8
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
9
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
10
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
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