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subject:"Trend"
~accessRights:"restricted"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Retail trade"
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Trend
Konsumentenverhalten
Luxusgüter
Retail trade
Fashion
9
Mode
9
Consumer behaviour
7
Brand management
5
Markenführung
5
Luxury goods
4
Brand
2
Brand image
2
Emotion
2
Markenartikel
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
consumer behavior
2
purchase intention
2
Augmented reality marketing
1
Bangladesch
1
Bangladesh
1
Bekleidung
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand love
1
Business transparency
1
Clothing
1
Clothing industry
1
Conspicuous consumption
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Customer value
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Environmental consciousness
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Environmental management
1
India
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Article
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7
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7
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English
7
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Ko, Eunju
3
Correia, Antónia
1
Jeong, Dayun
1
Jiang, Qi
1
Kashif, Muhammad
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Kozak, Metin
1
Lee, Hojae
1
Lee, Jihyun
1
Lee, Sanghoon
1
Peshkova, Anna
1
Platania, Silvia Maria
1
Saini, Aarti
1
Son, Heejung
1
Urkmez, Taylan
1
Wagner, Ralf
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of fashion marketing and management
74
Journal of retailing and consumer services
60
Journal of global fashion marketing : JGfM
41
Journal of business research : JBR
40
International journal of retail and distribution management
13
Asia Pacific journal of marketing and logistics
12
International journal of retail & distribution management
12
Journal of Islamic marketing
9
Young consumers : insight and ideas for responsible marketers
9
Springer eBook Collection
8
The journal of product & brand management
8
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
SpringerLink / Bücher
7
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
7
The international review of retail, distribution and consumer research
7
The journal of brand management : an international journal
7
International journal of advertising : the review of marketing communications
6
International journal of consumer studies
6
Springer Series in Fashion Business
6
Sustainability in fashion : a cradle to upcycle approach
6
Sustainable Luxury : An International Perspective
6
Transportation research / E : an international journal
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
International journal of production economics
5
Journal of promotion management : innovations in planning and applied research
5
Contemporary case studies on fashion production, marketing and operations
4
Electronic commerce research
4
Global business review
4
History of retailing and consumption
4
International journal of business and globalisation : IJBG
4
International journal of islamic marketing and branding
4
International marketing review
4
Journal of global marketing
4
Manufacturing & service operations management : M & SOM
4
Technological forecasting & social change : an international journal
4
Analytical modeling research in fashion business
3
International journal of emerging markets
3
Journal of consumer marketing
3
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ECONIS (ZBW)
7
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7
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
6
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
7
Intimacy of the Russian upper middle class with luxury fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
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