Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Aarti Saini, Muhammad Kashif and Silvia Maria Platania
| Year of publication: |
2023
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| Authors: | Saini, Aarti ; Kashif, Muhammad ; Platania, Silvia Maria |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 4, p. 513-535
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| Subject: | brand hate | brand jealousy | Brand love | India | inner self | social self | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Mode | Fashion | Indien | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2023.2209104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369365