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subject:"Trend"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~person:"Zerbini, Cristina"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Retail trade"
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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The effect of social EWOM on consumers' behaviour patterns in the fashion sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
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