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subject:"Trend"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~type_genre:"Book section"
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341
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Henninger, Claudia E.
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
7
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
Sustainability in fashion : a cradle to upcycle approach
6
Sustainable Luxury : An International Perspective
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Fast fashion systems : theories and applications
5
Handbook of Islamic marketing
3
Intelligent fashion forecasting systems : models and applications
3
Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Analytical modeling research in fashion business
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Contemporary case studies on fashion production, marketing and operations
2
Fashion marketing
2
Global marketing strategies for the promotion of luxury goods
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
New luxury management : creating and managing sustainable value across the organization
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Sustainable fashion supply chain management : from sourcing to retailing
2
Technology-driven sustainability : innovation in the fashion supply chain
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Advancing insights on brand management
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Building corporate identity, image and reputation in the digital era
1
Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
1
Consumer behaviour and sustainable fashion consumption
1
Consuming China : approaches to cultural change in contemporary China
1
Country of origin effect : looking back and moving forward
1
Creative industries and entrepreneurship : paradigms in transition from a global perspective
1
Detox fashion : case studies
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
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ECONIS (ZBW)
134
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1
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
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2
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
Saved in:
5
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
6
AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
Saved in:
7
Spanish fashion without the country-of-origin effect
Miranda Encarnación, José Antonio
;
Roldán, Alba
- In:
National brands and global markets : an historical …
,
(pp. 152-167)
.
2023
Persistent link: https://www.econbiz.de/10014433555
Saved in:
8
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
Saved in:
9
Helping online fashion customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
10
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
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