AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Year of publication: |
2023
|
---|---|
Authors: | Sharma, Meenakshi ; Shail, Hinika ; Painuly, Pramod Kumar ; Kumar, A. V. Senthil |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 538-561
|
Subject: | Online-Handel | Online retailing | Mode | Fashion | Technischer Fortschritt | Technological change | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability |
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