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subject:"USA"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Football"
~subject:"Sponsoring"
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Fernsehwerbung
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Television advertising
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Advertising effects
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Brand image
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Markenimage
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Sponsorship
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Psychology of advertising
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Blackford, Benjamin J.
1
Carlson, Les
1
Carrillat, François A.
1
Gentry, James W.
1
Harris, Eric G.
1
Harrison, Robert L.
1
Kim, Eunjin
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Kwon, Eunseon
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Lafferty, Barbara A.
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Moorman, Marjolein
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Neijens, Peter C.
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Ratneshwar, Srinivasan
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Smit, Edith G.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of sports economics
82
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
International journal of sport management and marketing : IJSMM
41
Journal of sport management : the official journal of the North American Society of Sport Management
35
International journal of sport finance
29
European Sport management quarterly : ESMQ
27
Sport management review
22
International journal of sports marketing & sponsorship
20
Journal of business research : JBR
16
Applied economics
13
Tourism management : research, policies, practice
11
Journal of advertising research
9
Journal of promotion management : JPM
9
African journal of business and economic research : AJBER
8
Applied economics letters
8
Discussion paper series / IZA
8
European journal of marketing : EJM
8
Event- und Impaktforschung
8
European journal of operational research : EJOR
7
Hamburg contemporary economic discussions
7
Sport, Business and Management : an international journal ; SBM
7
SpringerLink / Bücher
7
Faculty research series / Holy Cross, Economics and Accounting
6
Research
6
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
5
IZA Discussion Paper
5
Asia Pacific journal of marketing and logistics
4
Discussion paper / Tinbergen Institute
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of forecasting
4
Working papers in economics and statistics
4
Basic research program working papers / Series: Economics / National Research University, Higher School of Economics
3
Beiträge aus dem Institut für Statistik und Ökonometrie der Universität Hamburg
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Covid economics : vetted and real-time papers
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Economics letters
3
Higher School of Economics Research Paper
3
International journal of enterprise network management
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International journal of services and operations management
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ECONIS (ZBW)
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1
Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon
;
Ratneshwar, Srinivasan
;
Kim, Eunjin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
Saved in:
2
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
3
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
4
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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