The prevalence and influence of the combination of humor and violence in super bowl commercials
Benjamin J. Blackford, James Gentry, Robert L. Harrison, and Les Carlson
| Year of publication: |
2011
|
|---|---|
| Authors: | Blackford, Benjamin J. ; Gentry, James W. ; Harrison, Robert L. ; Carlson, Les |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 4, p. 123-133
|
| Subject: | Sportveranstaltung | Sport event | Fernsehwerbung | Television advertising | Gewalt | Violence | Humor | Werbewirkung | Advertising effects | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491959