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subject:"USA"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer goods industry"
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Kooperation im Wettbewerb : neue Formen und Gestaltungskonzepte im Zeichen von Globalisierung und Informationstechnologie; 61. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 1999 in Bamberg
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Testimonial advertising in the American marketplace : emulation, identity, community
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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
Saved in:
2
Interpersonal buyer behavior in marketing : special issue
In:
Journal of business research : JBR
32
(
1995
)
3
,
pp. 185-282
Persistent link: https://www.econbiz.de/10001176544
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