The product is me : hyper-personalized consumer goods as unconventional luxury
Mark S. Rosenbaum, Germán Contreras Ramirez, Jeffrey Campbell, Philipp Klaus
| Year of publication: |
2021
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|---|---|
| Authors: | Rosenbaum, Mark ; Contreras Ramirez, Germán ; Campbell, Jeffrey ; Klaus, Philipp |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 446-454
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| Subject: | Consumer goods | Hyper-personalization | Luxury | Nutrigenomics | Unconventional luxury | Wellness | Luxusgüter | Luxury goods | Konsumgüter | Konsumgüterindustrie | Consumer goods industry | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.05.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509675