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subject:"USA"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Flint, Daniel J."
~person:"Meyers-Levy, Joan"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Unpacking what a "Relationship" means to commercial buyers : how the relationship metaphor creates tension and obscures experience
Blocker, Christopher P.
;
Houston, Mark B.
;
Flint, Daniel J.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 886-908
Persistent link: https://www.econbiz.de/10009501084
Saved in:
2
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
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