Unpacking what a "Relationship" means to commercial buyers : how the relationship metaphor creates tension and obscures experience
Year of publication: |
2012
|
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Authors: | Blocker, Christopher P. ; Houston, Mark B. ; Flint, Daniel J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 5, p. 886-908
|
Subject: | Lieferantenmanagement | Supplier relationship management | Soziale Beziehungen | Social relations | Emotion | Bestellung | Order | USA | United States |
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