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subject:"USA"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Commercial television"
~subject:"Television advertising"
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Arroyo-Cañada, Francisco-Javier
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Gil-Lafuente, Jaime
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Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Aufbruch in die digitale Welt : aktuelle Entwicklungen - Analysen - Konzepte
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Journal of advertising research
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Communications regulation in the age of digital convergence : legal and economic perspectives
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Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
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Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
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E-business and telecommunications : 4th international conference ; revised selected papers
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Economic policy : a European forum
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Edition Grimme : Schriftenreihe des Adolf-Grimme-Instituts
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Europäische Hochschulschriften / 40
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Information communication technologies and emerging business strategies
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International journal of advertising : the quarterly review of marketing communications
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JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Management information systems : mis quarterly
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Policy and marketing strategies for digital media
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Schriftenreihe Euro-Wirtschaft : Studien zur ökonomischen Entwicklung Europas
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Schriftenreihe der Landeszentrale für Private Rundfunkveranstalter
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Technology analysis & strategic management
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The journal of media economics
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Theorie und Praxis der Werbung in den Massenmedien
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Ökonomie der audiovisuellen Medien
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Considerations of interactive digital television as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
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