Considerations of interactive digital television as advertising media
Year of publication: |
2012
|
---|---|
Authors: | Arroyo-Cañada, Francisco-Javier ; Gil-Lafuente, Jaime |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 3, p. 306-318
|
Subject: | Fernsehwerbung | Television advertising | Digitaler Rundfunk | Digital broadcast | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing | Mediensektor | Media industries |
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