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subject:"USA"
~language:"eng"
~person:"Van Den Bulte, Christophe"
~type_genre:"Article in journal"
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USA
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New product development
4
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Van Den Bulte, Christophe
Blendon, Robert J.
11
Benson, John
6
Benson, John M.
3
Iyengar, Radha
3
Valente, Thomas W.
3
Alesina, Alberto
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
3
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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2
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
3
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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