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subject:"USA"
~person:"Alexander, Bethan"
~person:"Melanthiou, Yioula"
~type_genre:"Book section"
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USA
Einzelhandel
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Multichannel strategy
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Multikanalvertrieb
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Retail trade
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United States
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Customer retention
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Dienstleistungsqualität
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Online retailing
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Alexander, Bethan
Melanthiou, Yioula
Blazquez Cano, Marta
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Christoforou, Tandy
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Mitronen, Lasse
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Rintamäki, Timo
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Exploring omnichannel retailing : common expectations and diverse realities
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The synergy of business theory and practice : advancing the practical application of scholarly research
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ECONIS (ZBW)
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The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
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Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
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