Futurising the physical store in the omnichannel retail environment
Bethan Alexander and Marta Blazquez Cano
| Year of publication: |
2019
|
|---|---|
| Authors: | Alexander, Bethan ; Blazquez Cano, Marta |
| Published in: |
Exploring omnichannel retailing : common expectations and diverse realities. - Cham, Switzerland : Springer, ISBN 978-3-319-98272-4. - 2019, p. 197-223
|
| Subject: | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-98273-1_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954550